Drop The Hands is built by a team who plays the game and understands your frustrations firsthand — and it carries a family name that goes back to a golfer who never stopped showing up.
Drop The Hands™ was created by Gerard Mitchell, a lifelong golfer, entrepreneur, and builder of technology-driven brands.
Like many golfers, Gerard didn’t struggle because he lacked effort — he struggled because practice didn’t always translate to lower scores. Range sessions felt disconnected from real play. Advice was generic. Data lived in silos. And too often, golfers were told what to fix without understanding how it applied to their game on the course.
They need better decisions, better preparation, and better plans.
Drop The Hands was born from this simple belief — that the path to lower scores isn’t just about fixing your swing, it’s about playing smarter with the game you already have.
In 1955, an 18-year-old sailor named Edgar Bradley Mitchell bought his first camera for two dollars. He became the photographic chronicler of Orlando’s Black community and, in 1963, the first African American photographer at The Orlando Sentinel.
Beyond the lens, E.B. had another love — golf. He played in his signature pastels, studied diagrams in Golf Digest, and handcrafted his own clubs. When a golf pro once refused to let him play because of the color of his skin, E.B. talked his way onto the course — and by the end of the conversation he’d made a friend. He never had to pay to play there again.
At age seven, his grandson Gerard learned the game from E.B.’s patient hands. Drop The Hands is built by E.B. Mitchell Golf Inc. — the company Gerard founded to carry his grandfather’s story forward: craft, standing out for the right reasons, and building something that lasts.
E.B. Mitchell · Orlando, Florida
Golf Course AtlasGolf Course Atlas is our course-intelligence project — mapping courses hole by hole so the caddie can read playable corridors, landing windows, green shape, and trouble before you ever step on the tee. It’s how Drop The Hands knows the course as well as it knows your game.
Founder & CEO
Serial entrepreneur and tech executive with 10+ years building companies at the intersection of technology and entertainment. After using a data-driven system to drop six strokes from his own game on Orlando-area courses, Gerard founded Drop The Hands to bring caddie intelligence to every golfer.
CTO
Serial founder with 10+ years building technology companies. Co-founded SwingDev (Top 15 SF consultancy) and leads AI product development at Ready2Go.ai. At Drop The Hands, Matt architects the AI that powers your personalized course strategy.
VP of Golf Product
PGA Class A Professional and Director of Instruction at Rio Golf Academy in Orlando. Former Walt Disney World Golf instructor who has coached hundreds of players from beginners to competitors. Mike ensures the caddie gives advice that is clear, practical, and realistic.
